Owning and running your in-house delivery service has a number of distinct benefits. In this article we’ll highlight:
- Building direct relationships with customers
- Higher margins and better control
- Memorable experiences that lead to increased loyalty
- Driving lifetime value through repeat orders
- Safeguarding your brand and customer trust through in-house delivery
By owning your QSR delivery service, you gain complete control over maintaining the high standards of service excellence your customers expect. Prioritising in-house delivery not only allows you to streamline operations but also provides the opportunity to build stronger customer relationships, increase profitability, and preserve the integrity of your brand. With in-house delivery, you can ensure every aspect of the customer experience is tailored to reflect your unique values and quality standards.
Here are the benefits:
1. Build direct relationships with customers
Managing your delivery channel ensures you have full access to customer data. This lets you:
- Recognise loyal guests by offering special deals and rewards.
- Offer personalised menu suggestions.
- Encourage repeat visits.
This helps you foster long-term loyalty and make your QSR the go-to choice for your customers.
2. Higher margins, better control
In-house delivery allows you to keep more of your earnings, reducing pressure on tight margins. You also gain control over service quality – ensuring every order is delivered fresh, on time, and error-free (with a smile!)
3. Enhance loyalty with memorable experiences
Delivering directly enables you to create standout customer experiences. Surprise your top customers with valued perks (like a birthday special), or personalised offers (Valentine’s Day, Mother’s Day, Father’s Day specials).
4. Drive lifetime value through repeat orders
Encouraging repeat orders is key to sustainable growth. In-house delivery lets you craft a seamless, rewarding order process for customers, supported by timely reminders and targeted incentives.
5. Safeguard your brand and customer trust
Managing your own delivery operations protects your reputation. Consistent, high-quality service guarantees that your brand reflects excellence at every step.
Owning the delivery process is about more simply cutting costs – it’s about efficient, fast and friendly service that’s constantly aimed at driving growth, fostering loyalty, and safeguarding your QSR’s reputation. With YUMBI, you’re always guaranteed to deliver a seamless, in-house delivery experience that keeps your customers coming back for more.