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EngageGrowth

Don’t just acquire customers - keep and grow them.

Every direct order builds a customer profile. Engage reads those profiles to automate lifecycle campaigns and precision vouchers that lift retention, frequency and spend, turning first-time orderers into regulars, and regulars into your most valuable customers.

Bird and Co win-back campaign: a we-miss-you voucher on a phone with day 1, day 3 and day 5 push notifications

Automated campaigns that run while you sleep.

Engage's SMART Campaigns automate your marketing, triggering welcome, birthday, and reactivation flows based on real customer behaviour. The precision voucher engine works on the same profiles, using targeted offers to lift retention, frequency and spend, and to give customers a reason to order with you directly next time. Because it all integrates with Insights, every campaign tracks exact conversions and ROI.

Pre-built lifecycle flows that start working on day one.

Configure once, then let them run. Each flow is triggered by real customer behaviour, whether frequency, recency, channel or order type, and uses the right message on the right channel at the right moment.

A Debonairs R30-off voucher on a phone with matching push notifications

Vouchers as a loyalty tool - not a discount strategy.

Every customer who orders with you directly builds a profile. The Engage voucher engine reads those profiles and targets with precision. Incentives that turn a trial customer into a regular, and thank-yous that keep your highest-value customers ordering. Retention, frequency and spend, not blanket discounting.

  • Behaviour-based targeting - frequency, recency & channel
  • Single-use codes with built-in fraud prevention
  • Time-bound expiry, channel-locked redemption
  • Full ROI attribution - sends, redemptions, net revenue
  • Margin-protected - spend targeted only where it lifts value

Reach customers where they actually respond.

Push, SMS and Inbox. Engage delivers each campaign on the channel that fits the moment. Customers don't all behave the same way, and your messaging shouldn't either.

  • Push notifications for app users - instant, owned, free
  • SMS for time-sensitive vouchers and reactivation
  • Inbox messages in the ordering website and app for richer storytelling
  • Channel-aware routing - fall back automatically
  • Every send tracked end-to-end through to revenue
Inbox, SMS and push sends with open and click rates, over a phone lock screen

Most QSRs acquire customers only to ignore them.

8xcheaper

Retention is cheaper than acquisition - reactivation is free revenue.

+20%net margin

Direct migration is your QSR's biggest margin lever. Engage automates it.

100%attributable

Powered by Insights - track every action directly to net revenue.

Engage campaign summary report with performance chart and top templates by ROI

Every campaign comes with full attribution.

Because Engage runs on Insights, you see the whole funnel, from sends and opens through to clicks, redemptions and the net revenue each campaign generated. Marketing stops being a guessing game.

See Insights

The growth engine that closes the loop

Engage takes the intelligence generated by Insights and turns it into automated action, completing the connected platform lifecycle.

FoundationYUMBIGateway OS

Data captured

OrderingYUMBIStoreFront

Customers acquired

IntelligenceYUMBIInsights

Behaviour analysed

You are hereYUMBIEngage

Growth activated

Common questions about YUMBI Engage

Engage is YUMBI's marketing automation and customer engagement platform. It uses behaviour-based segmentation to deliver automated lifecycle campaigns across welcome series, reactivation, birthday offers and cart abandonment, via SMS, push notifications, and inbox messages in your ordering website and app.

Not automatically, because aggregator customers are not yours to contact, the aggregator holds that relationship. What Engage does is make direct ordering the better option for everyone already on your first-party list, using vouchers and lifecycle campaigns to build the habit. Each direct order then creates a profile you own, so the base you can market to grows over time.

Pre-built lifecycle flows cover welcome series, reactivation, birthday offers, and cart recovery. Each is triggered by real customer behaviour, whether frequency, recency, channel or order type.

Yes. Engage runs on the same standardised order data that Gateway captures and Insights analyses, so segmentation reflects every channel rather than a single ordering surface.

Segment by frequency, recency, spend, preferred channel, and order type, and trigger campaigns in real time off the actions a customer takes, an abandoned cart, or a specific menu item ordered. The right message reaches the right customer at the right moment, rather than going out as a blanket send.

Because Engage runs on Insights, every campaign reports sends, opens, clicks, redemptions, revenue generated, and ROI, so marketing spend becomes attributable rather than assumed.

Your existing customers are worth more than you think.

Start with the foundation. Add ordering, intelligence, and growth when you're ready: each layer compounds the value.

Marketing leaders

See the margin impact of a 10% channel shift

See how migrating from aggregators to direct-channel orders boosts your net margin.

Book a marketing session
Franchisees

Autopilot your marketing

Set up automated welcome, reactivation, and birthday campaigns once, then watch results compound.

Book a store review
Executive leadership

A compounding growth engine

Engage connects ordering, insights, and action. See the full ecosystem work together.

Request a strategic review