
SMART Campaigns
Welcome, reactivation, birthday and cart abandonment. Automated lifecycle triggers that run in the background and drive measurable retention.
Every direct order builds a customer profile. Engage reads those profiles to automate lifecycle campaigns and precision vouchers that lift retention, frequency and spend, turning first-time orderers into regulars, and regulars into your most valuable customers.

Engage's SMART Campaigns automate your marketing, triggering welcome, birthday, and reactivation flows based on real customer behaviour. The precision voucher engine works on the same profiles, using targeted offers to lift retention, frequency and spend, and to give customers a reason to order with you directly next time. Because it all integrates with Insights, every campaign tracks exact conversions and ROI.

Welcome, reactivation, birthday and cart abandonment. Automated lifecycle triggers that run in the background and drive measurable retention.

Behaviour-based offers designed to shift customers from aggregator to direct. Targeted migration, not blanket discounts that erode margin.

Segment by frequency, recency, spend, preferred channel, and order type - then trigger in real time off actions like an abandoned cart or a specific menu item ordered.

Push notifications, SMS and Inbox Messages reach customers on the channel they respond to. All trackable, all attributable.

Powered by Insights, every campaign shows sends, opens, conversions, revenue generated and ROI. Marketing becomes measurable.
Configure once, then let them run. Each flow is triggered by real customer behaviour, whether frequency, recency, channel or order type, and uses the right message on the right channel at the right moment.

Every customer who orders with you directly builds a profile. The Engage voucher engine reads those profiles and targets with precision. Incentives that turn a trial customer into a regular, and thank-yous that keep your highest-value customers ordering. Retention, frequency and spend, not blanket discounting.
Behaviour-based targeting - frequency, recency & channel
Single-use codes with built-in fraud prevention
Time-bound expiry, channel-locked redemption
Full ROI attribution - sends, redemptions, net revenue
Margin-protected - spend targeted only where it lifts valuePush, SMS and Inbox. Engage delivers each campaign on the channel that fits the moment. Customers don't all behave the same way, and your messaging shouldn't either.
Push notifications for app users - instant, owned, free
SMS for time-sensitive vouchers and reactivation
Inbox messages in the ordering website and app for richer storytelling
Channel-aware routing - fall back automatically
Every send tracked end-to-end through to revenue
Retention is cheaper than acquisition - reactivation is free revenue.
Direct migration is your QSR's biggest margin lever. Engage automates it.
Powered by Insights - track every action directly to net revenue.

Because Engage runs on Insights, you see the whole funnel, from sends and opens through to clicks, redemptions and the net revenue each campaign generated. Marketing stops being a guessing game.
See InsightsEngage takes the intelligence generated by Insights and turns it into automated action, completing the connected platform lifecycle.
Engage is YUMBI's marketing automation and customer engagement platform. It uses behaviour-based segmentation to deliver automated lifecycle campaigns across welcome series, reactivation, birthday offers and cart abandonment, via SMS, push notifications, and inbox messages in your ordering website and app.
Not automatically, because aggregator customers are not yours to contact, the aggregator holds that relationship. What Engage does is make direct ordering the better option for everyone already on your first-party list, using vouchers and lifecycle campaigns to build the habit. Each direct order then creates a profile you own, so the base you can market to grows over time.
Pre-built lifecycle flows cover welcome series, reactivation, birthday offers, and cart recovery. Each is triggered by real customer behaviour, whether frequency, recency, channel or order type.
Yes. Engage runs on the same standardised order data that Gateway captures and Insights analyses, so segmentation reflects every channel rather than a single ordering surface.
Segment by frequency, recency, spend, preferred channel, and order type, and trigger campaigns in real time off the actions a customer takes, an abandoned cart, or a specific menu item ordered. The right message reaches the right customer at the right moment, rather than going out as a blanket send.
Because Engage runs on Insights, every campaign reports sends, opens, clicks, redemptions, revenue generated, and ROI, so marketing spend becomes attributable rather than assumed.
Start with the foundation. Add ordering, intelligence, and growth when you're ready: each layer compounds the value.
See how migrating from aggregators to direct-channel orders boosts your net margin.
Book a marketing sessionSet up automated welcome, reactivation, and birthday campaigns once, then watch results compound.
Book a store reviewEngage connects ordering, insights, and action. See the full ecosystem work together.
Request a strategic review