In this article, you will learn about:
- The importance of online reviews.
- How BeHeard connects directly to Google Reviews for customers to leave positive feedback.
- The stats, facts and benefits behind online reviews and what they can do for you.
It’s fair to say that the success of any reputable QSR hinges on more than just serving great food to expectant customers. With online ordering the go-to choice for so many customers, managing your digital reputation is highly relevant to how your existing and potential customers view your business and its various offerings. Online reviews, in particular, carry immense importance. In short, any review you receive can either make or break a customer’s purchasing decision, which can influence your bottom line significantly. One of the most respected online review sites in this regard is Google Reviews.
BeHeard and Google Reviews
For QSRs, customer feedback provides vital and insightful information to both you and your customers alike. It provides clarity into service levels, food quality, overall dining experience and so much more. This information helps you identify areas for improvement and assists you in seeing which offers your customers love – offers that can be communicated to them in-store and on your social media sites.
Of course, YUMBI has its own customer feedback system in the form of BeHeard, allowing franchisees to enjoy instant, seamless customer engagement and feedback. BeHeard is a powerful product that offers your customers the opportunity to leave their positive feedback directly on Google Reviews. When a customer leaves a glowing review on BeHeard, they’re provided with an opportunity to also leave their comments on Google Reviews via a pop-up window. Now, let’s take a look at why this is such a great feature of BeHeard.
The stats, the facts, the benefits
Global studies have consistently shown that online reviews significantly impact purchasing decisions. Here are the facts and the benefits:
Fact 1: 86% of consumers read online reviews before making a purchase decision.
Benefit: Potential customers are likely to scan through your Google Reviews before deciding to purchase. Good reviews equal a greater chance of securing the order.
Fact 2: Online reviews are not just about attracting new customers; they also play a pivotal role in building trust and loyalty among existing ones.
Benefit: Humanity is made up of millions upon millions of communities, cultures, and sub-cultures. We love to identify with each other through these communities and cultures. When your customers see positive reviews from fellow diners, it instills confidence and loyalty in your QSR. That means return visits and repeat orders.
Fact 3: Harvard Business School found that a mere one-star increase in a Yelp rating can lead to a 5-9% increase in revenue. In addition, it has been found that people buy off reviews – 80% of which come from Google Reviews!
Benefit: It’s a numbers game! Increase your star ratings, increase your positive reviews, and increase your business success!
This synergy between BeHeard and Google Reviews has the potential to increase your QSR visibility, add credibility to your online effort, improve order conversion rates, and ultimately, boost sales. It is abundantly clear through the above statistics that your customers are seeking information about you online more than ever before and are using this to make informed purchase decisions. Ensuring that your restaurant consistently delivers exceptional dining experiences will naturally result in positive feedback and reviews. By actively managing your digital reputation through products like BeHeard and nurturing positive customer relationships, your QSR restaurant can thrive in the competitive online landscape. In closing, A study by Local Consumer Review Survey found that 85% of consumers trust online reviews as much as personal recommendations which all goes to show that good and up-to-date Google reviews are essential for businesses that want to succeed in the digital age.