In this article we’ll help you prepare early for a busy Black Friday with special emphasis on…

  • Concentrating on your digital marketing efforts
  • Planning for staff training and scheduling
  • Stocking up on inventory and supplies
  • Offering post-Black Friday specials

Black Friday has become one of the most anticipated shopping events of the year globally. While traditionally linked to retail, the impact of Black Friday now extends to all businesses, including your QSR! It’s an opportunity for franchisees to boost sales, attract new customers, and create experiences that turn one-time visitors into loyal patrons who keep coming back for more. With the right preparation, your QSR can make the most of this day by offering mouth-watering deals and discounts that your customers will find hard to resist.

1. Concentrate on your digital marketing efforts
Building anticipation is key. Start promoting your Black Friday deals on social media well in advance. By offering countdown posts, sneak peeks of special menu items, or early bird discounts, you can generate excitement and curiosity amongst your customers. Additionally, by using paid ads on social media platforms, your promotions are going to reach the right people. These ads can drive online sales and boost in-store visits, making your QSR the place to be on Black Friday.

2. Plan for staff training and scheduling
You can be rest-assured that Black Friday is going to mean a big, big rush of customers, so make sure you have enough staff to handle the increase in customers. You’ll also need to ensure that fulltime and casual staff are trained and well-prepared to keep your QSR running smoothly, because it’s likely that the entire day will be peak time!

3. Stock up on inventory and supplies
Stock up on key ingredients/supplies, and review past sales data (using YUMBI Reports) to estimate what you’ll need, keeping in mind that demand will be higher than usual. Prepare for a surge in orders for popular menu items and place your supply orders early to avoid any shortages on the big day.

4. Offer post-Black Friday specials

Keep the momentum going even after Black Friday! Plan for additional promotions throughout the weekend and into Cyber Monday. Promote, promote, promote to encourage customers to return, maximising your sales over the extended shopping period and beyond!