In this article we’ll look at cost-effective strategies to help your QSR be seen and heard. We’ll discuss…
- Knock ‘n drop leaflets
- Fun days and events
- Social media
- Local radio and community newspapers
- Push Notifications
Getting your QSR to really stand out in your neighbourhood doesn’t always require a big budget. There are plenty of affordable ways to make your restaurant visible to local customers and boost engagement. Here are some cost-effective strategies to get your QSR noticed in your area:
1. Knock ‘n Drop leaflets
While digital marketing is on the rise, traditional methods like leafleting still work wonders, especially in local communities. Distribute ‘Knock ‘n Drop’ leaflets around your area with special offers or menus. It’s a low-cost, direct way to reach people and bring attention to your QSR.
2. Host fun days or events
Hosting a community event or fun day at your QSR is a great way to engage with local customers. Offer free samples, family-friendly activities, or discounts to draw people in. Holidays, the festive season and international/local sports occasions offer you a prime opportunity to really get involved. Not only does this increase foot traffic, but it also helps build a positive image for your QSR in the community.
3. Embrace social media
Embracing social media platforms is an absolute must in this day and age. Facebook and Instagram should be your go-to platforms here. Create engaging content showcasing your menu items, special deals, or behind-the-scenes moments. These platforms offer powerful geo-targeting tools to help you focus your posts and ads on customers in your specific area. This allows you to set your own budget so that your messaging reaches the right audience without you overspending.
4. Local radio and newspapers
Get your QSR featured in local media. Whether it’s an interview on a community radio station, or an ad or advertorial/editorial in a local newspaper, these platforms offer relatively affordable, targeted ways to reach your customers. A short, friendly interview or story can draw attention to your restaurant and give it credibility.
5. Use Push Notifications
YUMBI’s push notifications let you send timely messages directly to your customers’ smartphones. Whether you’re promoting a new menu item, a special offer, or a temporary change in trading hours, push notifications are an affordable way to keep your customers informed and engaged.
By using a mix of traditional and digital strategies, your QSR can be both seen and heard in your local area without breaking the bank.