In this article you’ll learn about…

  • Why staying offline is costing restaurants valuable revenue
  • The myth that digital ordering is only for delivery
  • How StoreFront unifies dine-in, takeaway and delivery
  • The customer stats that prove omnichannel boosts loyalty and spend
  • How YUMBI helps you keep control of data, margins and customer relationships

Did you know that the great power behind StoreFront lies in its ability to put your brand everywhere your customers want to be. Whether it’s dine-in, takeaway, or delivery, StoreFront creates a consistent experience across every channel. It keeps your customer relationships intact, your data in your hands, and your brand front and centre.

Bearing this in mind, let’s look at why going omnichannel isn’t just smart – it’s essential.

The cost of staying offline

25 years into a new century and customer behaviour has changed dramatically! It’s an absolute reality these days that restaurants clinging to an offline-only model are leaving money on the table. Research shows:

  • Customers engaging across in-store and online channels have 35% higher lifetime value
  • Loyalty members place 40% more orders than non-members
  • Returning guests are up to 5x cheaper to re-engage than acquiring new ones

Yet many franchise groups still see online ordering as a “nice-to-have”. The truth? Ignoring digital means giving away control of your customer relationships, your data, and eventually your relevance.

Digital isn’t just for delivery


There’s a persistent myth that online ordering is only useful for delivery. Not true. Customers expect digital convenience whether they’re sitting in, collecting at the counter, or ordering to their home.

  • 40% of customers prefer ordering directly from a restaurant’s website
  • Only 13% prefer third-party apps
  • First-party customers order 35% more items per checkout than aggregator users

That’s profit you can’t afford to miss!

Omnichannel, powered by StoreFront

StoreFront unifies dine-in, takeaway, and delivery into one seamless system. Imagine:

  • A customer uses the same app to order in-store as they did for last week’s delivery
  • A table QR code sends orders straight to the kitchen
  • Another guest pre-books to collect after the gym

One brand journey. Zero friction. Maximum value.

The bottom line


Aggregators are ready to step in if you’re not. But with YUMBI StoreFront, you keep full control – consolidating channels, personalising offers, and creating the consistent experiences that turn first-time buyers into lifelong fans. Changing with the times is no longer an optional extra, it’s a necessity! Thankfully, with StoreFront, the power is now in your hands.