In this article we’ll focus on celebrating National Women’s Day and what your female customers want from your QSR with special emphasis on…

  • Convenience and affordability
  • Quality and efficiency
  • Personalisation and customisation
  • Value-add menus·  Comfort, accessibility, and courtesy

National Women’s Day is the perfect opportunity to appreciate the women in our lives and understand their unique perspectives. At YUMBI, we believe in the power of listening and responding to our customers’ needs. In honour of this day, let’s focus on what women across various age groups want from your QSR. 

Students

For female students, convenience and affordability are paramount. They love quick service and menu offerings that fit their busy schedules. For them, healthy options that support their active lifestyles are important. Delivery is also valuable to them because many don’t have transport. It also offers them safety from having to venture out, especially after dark.

Young working execs

Young working women seek quality and efficiency. They value fast service that’s in line with their deadline driven professions, and prefer meals tailored to fit into the precious time they have balancing life. Customising your menu options to offer nutritional value and quality should be your main focus here. By implementing targeted incentives, you can also reward frequent visits, fostering greater brand loyalty.

Mothers

For mothers, family-friendly options are key. They look for QSRs that offer value-add meals for their children and stress-free dining experiences. Mothers appreciate clean, safe environments and efficient service that accommodates their busy lives. By incorporating a kids’ menu, you make a mom’s life easy and that means repeat visits, especially over weekends and public holidays when mom wants some ‘time-out.’

Elderly women

Older women value comfort, accessibility, and courteous service. They appreciate QSRs that offer comfortable in-store seating, and attentive staff. Make an extra effort to stop and chat, perhaps create a ‘quick-service area’ for the older generation and don’t forget to offer pensioner discounts. It’s all about ensuring elderly female customers feel valued and well-cared for.