In this article we’ll explore how you can learn from your customers preferences this Valentine’s Day with data from YUMBI through…

  • Analysing customer sales data
  • Understanding customer preferences
  • Improve future campaigns
  • Refining operations

Valentine’s Day isn’t just about love, it’s also a golden opportunity to gather meaningful insights about your customers’ behaviours and preferences. For franchisees, YUMBI’s powerful data analytics tools offer a heart-shaped window into sales trends, helping you craft strategies that win customer loyalty and boost profits.

Analyse customer sales data

The frenzy of Valentine’s Day orders leaves behind a treasure trove of data. YUMBI helps you dive deep into:

  • Top-selling menu items: Which meals stole hearts? Use this to refine your offerings.
  • Order frequency: Did promotions work their magic? Learn what drove repeat orders.
  • Revenue insights: Understand your Valentine’s campaign success through total sales and average order values.
Understand customer preferences

Every order tells a story. By analysing customer data, you can:

  • Identify popular order times: Prepare better for peak hours in the future.
  • Determine favourite channels: Was it delivery, collect, or dine-in? Tailor services to match.
  • Profile customer demographics: Create targeted campaigns that speak directly to your audience.
Improve future campaigns

Turn Valentine’s Day lessons into actionable strategies:

  • Marketing that clicks: Double down on promotions that drove the most engagement.
  • Inventory mastery: Avoid running out of stock, or overstocking into the future.
  • Loyalty rewards: Create irresistible rewards based on purchase patterns.
Refine operations
  • Faster fulfilment: Spot bottlenecks and smoothen workflows.
  • Smart staffing: Adjust employee schedules to meet demand effortlessly.
  • Customer smiles: Use feedback to fine-tune service.

By embracing the data-driven love story that YUMBI offers, franchisees can transform fleeting Valentine’s Day moments into lasting business success. Ready to turn customer insights into cupid-approved strategies? Partner with YUMBI and make every campaign count.