In this article we’ll explore how to track customer behaviour and make your QSR the star of the show. Read about…

  • Optimising menu performance
  • Enhancing customer engagement
  • Improving operational efficiency
  • Staying ahead of changing preferences

Staying ahead of customer preferences is critical when it comes to delivering an outstanding performance. From dietary trends to ordering habits, understanding these shifts can determine your competitive edge – whether your customers give you a standing ovation, or leave you in search of greener pastures. At YUMBI, we know data-driven insights are the secret to delighting your customers which is why our Customer Insights Dashboard and Store Management Dashboard are here to help.

1. Optimising menu performance


Tracking customer behaviour reveals which menu items are top performers and which may need rethinking. For example, YUMBI’s dashboards help you:

  • Identify seasonal hits and all-time favourites.
  • Spot underperforming items and explore ways to refresh or replace them.
  • Understand pricing elasticity to maximise revenue without alienating customers.

2. Enhancing customer engagement


Data from YUMBI’s tools empowers you to build stronger relationships with your customers by:

  • Personalising rewards and promotions based on buying behaviour.
  • Re-engaging lapsed customers.
  • Addressing customer concerns in real time.

Tailored engagement fosters loyalty, drives repeat business, and boosts satisfaction.

3. Improving operational efficiency


The Store Management Dashboard streamlines operations by providing insights into:

  • Store performance comparisons.
  • Staffing needs to cover peak hours.
  • Inventory alignment with real-time sales data to minimise waste.

Efficient operations directly enhance customer experiences, ensuring smooth service every time.

Stay ahead of changing preferences


By tracking customer behaviour, you can predict trends, align marketing efforts, and adapt menus to evolving tastes or delivery preferences.

Why choose YUMBI?


With user-friendly interfaces and actionable insights, YUMBI’s dashboards simplify decision-making, helping you:

  • Save time with consolidated data.
  • Align strategies with customer expectations.
  • Drive growth through informed choices.

Transform data into success

Ready to be the star of the show and receive all the nods of approval and accolades that come with it? Then it’s time to anticipate and innovate with YUMBI. Explore our dashboards and see the difference data-driven decisions can make today.