In this article we’ll break down the YUMBI Customer Insights Dashboard in easy to understand terms. We’ll describe to you…

  • An overview of the Dashboard
  • What it is and what it does
  • What it offers
  • Examples of how you can use it to your benefit

Every rally driver uses a specialist Navigator for getting to the end of a race. One wrong turn can end in disaster with a wrong turn resulting in lost time and perhaps making the difference between winning and losing. In much the same way, the YUMBI Customer Insights Dashboard is designed to provide you with clear, actionable data to help you make informed decisions that drive your QSR growth in the right direction.

What is the Customer Insights Dashboard?

The Customer Insights Dashboard is designed to help you understand how your business is performing, offering insights into various aspects of customer interaction and sales trends. It’s user-friendly, breaking down complex data into easy-to-understand summaries that can be quickly turned into action.

What Does the Dashboard Offer?

  • Revenue Performance: shows you how your sales are performing compared to previous periods, highlighting trends in both revenue and order volume.
  • Orders by Channel: shows where your customers are placing orders, (e.g.: website, mobile app, call centre) so that you can optimise these channels.
  • Orders by Type: categorises orders to help you fine-tune your service offerings to customer preferences.
  • Engage Communication: lets you track the effectiveness of your customer engagement strategies.
  • Customer Database by Orders Placed: classifies your customers by their progress in their journey with your brand from trial to loyalty and predicts their risk of churn.
  • Average Revenue and Average Orders Per Store: Average Revenue Per Store measures the average revenue each QSR generates over a specific period. Average Orders Per Store measures the average number of orders processed at each store within a set period.

Examples of how the Customer Insights Dashboard benefits your business

Example 1: Suppose the dashboard shows a growing trend in kerbside pickup orders. With this insight, you can allocate more resources to this service, perhaps by designating specific parking spots to ensure faster service times and greater customer satisfaction.

Example 2: If a percentage of your customers are categorised as at-risk, you could launch a targeted re-engagement campaign with special offers to entice them back.

Explore the dashboard today and see how these insights can unlock new opportunities for your QSR business.

There’s so much more that the Customer Insights Dashboard can offer your business. Be sure to check back in the weeks that follow as we take a deep-dive into this powerful QSR tool.