In this article we’ll focus on how you can turn the quieter months into profitable opportunities for your QSR thanks to…
- Analysing last year’s performance
- Refreshing your marketing strategies
- Investing in staff training
- Focusing on maintenance
- Building customer loyalty
- Preparing for upcoming events
As the mad Festive Season rush slowly comes to an end, January and February are an ideal time for QSR franchisees to focus on preparation and strategic initiatives, setting the stage for a successful year ahead. Here are our top YUMBI tips for a great 2025…
1. Analyse last year’s performance
Use YUMBI’s Customer Insights Dashboard to identify trends, top-performing menu items, and areas needing improvement. Dive into customer feedback with YUMBI’s BeHeard to address recurring complaints and celebrate successes.

2. Refresh marketing strategies
With seasonal events like Valentine’s Day, Easter, Mother’s Day and Father’s Day around the corner, plan timely promotions to engage your audience. Reconnect with inactive customers using personalised offers, discounts, or loyalty rewards. Don’t forget to showcase your QSRs values, menu, and team on social media to build brand connection.
3. Invest in staff training
Equip your team for excellence by enhancing customer service skills and upskilling on new processes or technology. Quieter months are also perfect for team-building activities, boosting morale and motivation. Your staff are your most important asset so make sure you keep them up to speed on operations and happy to be contributing to your daily efforts.

4. Focus on maintenance
Take advantage of downtime to deep clean your kitchen and dining areas, address repairs, and ensure health and safety compliance. A fresh, safe environment creates a great impression. Clean up your act and your customers will most definitely notice.
5. Build customer loyalty
Use data insights to personalise customer experiences, offering tailored promotions that show you understand their preferences. Keep feedback channels open to show customers how their input drives the changes and choices they want to see.
6. Prepare for upcoming events
Mark key dates like local festivals or sports events in your calendar and create tailored campaigns. Consider collaborations with local businesses or influencers to broaden your reach.
By prioritising these areas, you can transform your QSR during the quieter months into a productive business as you take 2025 by storm.