In this article we’ll focus on how you can start your marketing success story with Storefront from YUMBI today through…
- Social media marketing
- Branding and promotions
- eVouchers
- Delivering quality and speed
- Using analytics
- In-store marketing
As a new franchisee, it’s essential to understand that having an online store is just the beginning. Think of it like the very first page of a book you’re about to write. You need to start telling your story and then captivate your audience all the way through. Do that and you’ll sell more and more books as people begin to talk about your story. To maximise your QSR sales, you need to actively drive awareness and engage with your local community. Here are some effective strategies to get you started:
Social media marketing
Utilise popular social media platforms like Instagram, Facebook, and X to connect with your local audience. Share visually appealing images of your food, promote special offers, and provide behind-the-scenes glimpses of the day-to-day activity in your QSR. Actively engage with your audience through comments and direct messages to build a sense of community. You might want to learn how to run targeted ads on these platforms to reach even more customers.
Branding and promotions
Take advantage of national marketing campaigns and promotions offered by the franchise. These initiatives can significantly boost awareness and attract customers to your specific location. Ensure that your restaurant also consistently maintains the franchise’s standards for quality and service to meet customer expectations.
Make use of eVouchers
Request discount eVoucher codes from YUMBI, which can be printed on flyers or shared on your social media pages. Offer enticing deals, (a free side for first-time app users is always a great idea), to encourage customers to make their first online purchase. This not only attracts new customers but also provides you with their contact details for future communication.
Think quality and speed
Consistently provide high-quality food and quick service as these are crucial factors when it comes to customers giving your QSR the thumbs up. Encourage customers to leave online reviews with the BeHeard customer feedback feature (which fully integrates with Google Reviews) to enhance your restaurant’s reputation.
Take note of analytics
Use the YUMBI analytics tools to track the success of your marketing efforts and understand customer behaviour. Regularly review sales data, customer feedback, and online engagement metrics to identify effective strategies and areas for improvement. Analytics will help you define a successful marketing strategy going forward.
Market in-store
Don’t forget your in-store efforts! Make use of marketing material in high-traffic areas to help convert walk-in customers into online customers. Consider hiring in-store promoters during peak times to drive app sign-ups. Once customers experience the convenience of online ordering, they are likely to become repeat customers.
Building awareness for your online store requires a proactive approach and you need to start reaching your customers by telling your story, starting today! You’ll not only attract new customers but also foster loyalty and long-term success. Good luck as you get going with flare!