Article highlights:

In this article we’ll discuss a new and interesting spin on engaging your customers with…

  • How to use GIFs effectively on your YUMBI Storefront
  • Ways to highlight new menu items and limited-time offers
  • Why balance and simplicity are key to great visual marketing

Visuals grab attention faster than words and in the world of online ordering, that’s where GIFs can really help you stand out and be seen. With YUMBI Storefront, you can bring your menu and promotions to life using these simple, eye-catching little animations. Done right, they can boost engagement, highlight new deals, and make your brand feel more dynamic – all without overwhelming your customers.

Catch attention with creative movement
GIFs work because they create motion that draws the eye, but the secret is subtlety. A gentle shimmer on a new menu item or a short loop of a sizzling burger can make customers pause, think and then click. Keep your animations short and smooth, and avoid flashing or overly busy designs. Too much movement can distract rather than attract. Remember, customers are looking for instant gratification, so get them to order by appealing to them, not confusing them.

Highlight what matters most
Use GIFs to draw attention to your most important offers such as limited-time deals, new menu launches, or loyalty incentives. For example, a simple animation showing ‘50 bucks off your order’ or ‘New! Brekkie Wrap’ helps your key messaging stand out instantly. Pair your GIFs with clear, action-driven copy like ‘Order now’, or ‘New for you’ to capture attention. 

Keep your branding consistent
Your Storefront should always reflect your brand identity. Use colours, fonts, and imagery that match your QSRs look and feel. Consistency helps customers recognise your restaurant instantly and builds trust.

Test, measure and refine
The beauty of digital marketing is that you can measure what works. Check your YUMBI reports to see which GIF-based campaigns drive more clicks and orders. Keep what works, drop what doesn’t, and keep experimenting with fresh ideas.

Used thoughtfully, GIFs add personality and energy to your Storefront, helping your offers stand out while keeping your customers coming back for more. Make it your goal to use an animated GIF this week for a new, bright and vibrant look to your Storefront.