In this article we’ll discuss how you can improve your customer experience through Orders by Channel and Orders by Type. You’ll discover…

  • How to maximise convenience with Orders by Channel
  • How to better serve customers with Orders by Type
  • How to adapt your business strategy to changing trends

Trends come and go. Music trends, fashion trends, food trends – you name it. Keeping abreast of trends is indeed trendy when it comes to what your customers want! Understanding where and how your customers place orders is essential for your QSR success. The YUMBI Customer Insights Dashboard’s Orders by Channel and Orders by Type help identify ordering trends and customer preferences, allowing you to enhance the customer experience and optimise operations.

Maximise convenience with Orders by Channel

By identifying which channels are most popular, you can allocate resources for better targeted marketing efforts.

Example 1: If your data shows a significant increase in orders from your website, focus on improving the online user experience with faster load times and a smoother checkout process.

Example 2: If you notice a growing number of orders from Android devices by way of example, consider running app-exclusive promotions (e.g.: a limited time offer) targeting Android users to incentivise further engagement.

Catering to customers with Orders by Type

Understanding whether your customers prefer delivery, collection, kerbside pickup, or Dine-In is key to how you market these offerings. This insight can also reveal which services may need improvement or additional focus.

Example 3: If delivery orders are trending upward, ensure that delivery times are efficient by optimising driver routes and staffing during peak hours.

Example 4: If kerbside orders are popular, promote this option further to enhance the customer experience.

Adapting your business to changing trends

Insights from Orders by Channel and Orders by Type can help you identify shifts in customer behaviour over time, allowing you to adapt your strategy accordingly.

Example 5: If you see a drop in Dine-In orders but a rise in To-Go orders, perhaps consider rethinking your menu offering with more delivery-friendly options and reallocate staff to focus on handling online orders.

Regularly reviewing these insights enables you to stay ahead of changing trends and to continuously improve your business for success.