In this article we’ll look at how you can make the most of Heritage Day by sending direct push notifications to your customers. We’ll discuss…

  • Creative use of push notifications
  • Using the right words
  • Thinking local
  • Keeping messaging simple
  • Getting your timing right

Heritage Day is a time when the South Africans come together to celebrate the diverse cultures, traditions, and histories that make the Rainbow Nation so unique. It’s a day of pride, reflection, and, importantly for the QSR industry, it’s an opportunity to engage customers in a meaningful way through direct push notifications. Through creative use of push notifications you can send timely messages to customers’ smartphones. Use these notifications to communicate specific Heritage Day messaging to your local market to help you drive sales and engender loyalty.

Think local

It’s no coincidence that millions of South Africans gather around braais on Heritage Day. When crafting your messaging, think about sides and beverages that compliment braais – salads, coleslaw, beverages and desserts. Think combos. Think local. And don’t forget those who perhaps won’t be lighting fires. Here boerewors rolls, burgers, pizzas and fish & chips will do the trick. The possibilities on Heritage Day really are endless!

Timing is crucial

Send the notification mid-morning when people are likely planning their meals for the day. This encourages early orders and keeps your QSR top-of-mind. If you know certain menu items are popular with your customers, tailor your message to highlight those options.

Another effective strategy is to create a sense of urgency. A follow-up notification later in the day, reminding customers that the Heritage Day special is ending soon, can prompt last-minute orders.

Enjoy as you join the nation in a ‘feel good day’ by engaging with customers, driving sales, and becoming a part of the cultural celebration.