In this article we’ll focus on how to get, keep and grow customers – the 3 levers of restaurant profitability, namely…
- GET: Acquire new customers efficiently
- KEEP: Retain and re-engage lapsed customers
- Grow: Increase lifetime customer value
Getting new customers can be tough. Keeping them can be tougher. Growing them can be the toughest. But without a plan to keep them, and grow them, those hard-won orders quickly disappear. Thankfully with YUMBI, there’s a lifecycle strategy that does all three.
1. Get – acquire new customers efficiently
Capture the first order and start collecting data.
It’s crucial to attract first-time buyers, but doing it smartly makes all the difference. YUMBI helps lower your acquisition costs with:
- Welcome offers for first-time users (e.g. ‘R25 off your first online order’.)
- In-store QR-to-order campaigns with trackable links.
- SMS or Push Notification nudges to convert call-in customers into digital ones.
2. Keep – retain and re-engage lapsed customers
Build habits and emotional loyalty.
Many QSRs lose customers after just one order. With YUMBI Engage and SMART Campaigns, you can change that:
- Trigger ‘We Miss You’ messages at 30, 60 or 90-day gaps.
- Send behaviour-based nudges like ‘You forgot your usual beef burger!’
- Use birthdays or special occasions for surprise rewards.
3. Grow – Increase lifetime value (CLV)
Higher spend, more orders, greater connection.
Once a customer is active, it’s time to drive deeper engagement and bigger baskets:
- Upsell ‘complete the meal’ combos.
- Offer loyalty perks like ‘Buy 3, get R75 off.’
- Segment by preference (e.g. vegetarian, family deals, halaal) to personalise offers.
You don’t just need more customers. You need better relationships. With YUMBI’s full suite of insights and automation tools, your QSR can get new customers, keep them coming back, and grow their lifetime value – all from one platform.