In this article we’ll look at how Engage Communication and Customer Database by Orders Placed can drive your business success. We’ll cover…

  • Understanding your customer base with Active, At-Risk, and Lost Customers
  • Reactivating Lost Customers
  • Improve engagement through Customer Relationship Marketing
  • Refining communication strategies

Buy a house and it’s all about location, location, location. Keep customers coming back for more and it’s all about communication, communication, communication! The YUMBI Customer Insights Dashboard provides valuable information into Engage Communication and Customer Database by Orders Placed. Let’s explore how you can use these insights to keep customers coming back while improving your overall QSR performance.

Understanding your customer base with Active, At-Risk, and Lost Customers

  • Example 1: For Active Customers, maintain your engagement with regular updates, special offers, or loyalty rewards to ensure they stay attached to your brand.
  • Example 2: For At-Risk Customers, focus on re-engagement tactics, such as exclusive discounts or personalised messages reminding them to reorder. Timing is crucial, as these customers are on the verge of becoming lost.

Reactivating Lost Customers

Although lost customers might not want to return, there are still opportunities to win them back with highly personalised messaging and targeted promotions.

  • Example 3: Consider sending a ‘WE MISS YOU’ campaign with a compelling offer, like a significant discount or a free item, to encourage them to return.

Improve engagement through Customer Relationship Marketing

Use brand CRM to drive large-scale promotions like national campaigns or new product launches. Use store CRM to create localised messages that resonate with your specific customer demographics and preferences (e.g.: family meal deals)

Refining communication strategies

Engage Communication allows you to continually refine your strategies based on what works and what doesn’t. Look at your engagement rates to see which campaigns and messages resonate with your audience. For low engagement rates think about how you can tweak the subject lines or content to be more relevant to your customers.

Start using your YUMBI Customer Insights Dashboard today to uncover valuable data about your customers and refine your communication strategies for better business outcomes!