In this article we’ll discuss…
- Why delivery customers spend around 10% more than takeaway customers.
- How to keep your delivery profits instead of handing them to third-party aggregators.
- The smart upsell tactics that grow basket size with every order.
- Why owning customer data is key to loyalty and repeat sales.
- How delivery insights can sharpen your operations and boost satisfaction.
Did you know that each time your delivery is managed via third-party platforms, your QSR loses both profit and data? The simple fact is that aggregators take up to 30% in commissions and keep the customer relationship for themselves, leaving your QSR totally in the dark as to who ordered, what they bought, and whether they’ll come back.
When customers order for delivery they tend to add drinks, sides, desserts or larger combo meals – and they often order for more than one person. In short, delivery basket sizes are bigger and more profitable. So how do you keep that extra revenue? With YUMBI of course!
Keep your margin
With YUMBI StoreFront and Switchboard, orders come through your branded channels – no hefty commission drain and no middleman owning the customer. You keep the profit – and the customer data.
Own the customer
YUMBI captures full customer profiles – ordering history, favourite items, preferred meal times and campaign responses. That means you can send a timely voucher or upsell that actually lands, not a generic blast that gets ignored.
Smarter upsells
Use YUMBI Engage to present targeted add-ons to delivery customers – think suggested sides or dessert pairings at checkout, especially on weekends, public holidays and large sporting events. Small nudges add up, boosting average order value and creating repeat habits.
In a nutshell, when you take delivery into your own hands, you earn more revenue, create better loyalty and empower your QSR with a real ownership of your customer relationship.