In this article we’ll focus on why you should analyse your Campaign Summary Report for…

  • More effective SMS campaigns
  • Better customer engagement
  • Insights into engagement rates, voucher redemptions, ROI, and timing impact
  • Building a campaign habit that works

It’s a new week and a new campaign for your QSR. You’ve thought about your offering, crafted your campaign message, added your voucher and sent the SMS to your customer-base. Then you simply forget about it, hoping for the best and move on. You don’t track it, review it, or learn from its effectiveness (or non-effectiveness) – bad idea!

Effective engagement matters

According to the Online Ordering Report 2024, loyalty programme customers visit your QSR 40% more often than non-customers. That kind of engagement doesn’t happen by accident – it comes from knowing what works, what doesn’t, and adjusting your strategy in real time.

YUMBI’s Campaign Summary Report is more than just numbers. It’s your partner to growth. By showing you engagement rates, voucher redemptions, ROI, and timing impact, it helps you spot the patterns behind customer behaviour. In short, the fact is that campaigns that are scientifically measured get better. Those that aren’t run the risk of performing below average, poorly, or not at all.

What you get with YUMBI’s Campaign Summary Report

  • Clear visibility into how brand campaigns influence store-level performance
  • Time-decay attribution to show which campaigns assisted in sales within seven days
  • Revenue contribution metrics and ROI
  • Voucher tracking, including usage and costs
  • Performance trends displayed in simple graphs
  • A full 12-month reporting window for long-term insights

How to turn reports into results

Next time you run a campaign through YUMBI Engage, don’t just hit “send”. Build a habit:

  1. Log into your YUMBI Reports
  2. Review the Campaign Summary Report
  3. Filter by time, store, or campaign type
  4. Spot what’s working – and what isn’t
  5. Optimise, test, and repeat

Now all you need to do is get your campaigns out there, and monitor, learn and adapt for better sales every day, week, month and year.