In this article you’ll learn about…

  • Common challenges QSR franchisees face
  • Why short-term focus limits growth
  • The hidden cost of aggregators
  • How data drives smarter decisions
  • Ways to improve customer retention
  • How YUMBI helps overcome these hurdles

Running a QSR franchise is a rewarding, but often challenging experience. Between balancing daily operations and thinking about long-term growth, many franchisees face unforeseen issues that can hold them back from reaching their full potential. Let’s explore these and see how YUMBI can help you attain your goals successfully. 

The challenge of short-term focus
Many franchisees keep their eyes on end-of-month sales, which makes sense in uncertain times and a tough economy loaded with competitors. But this short-term outlook often means digital innovation and long-term customer engagement get pushed aside, even ignored.

Technology is seen as a cost, not a tool
Online ordering platforms are sometimes seen as just another expense. In reality, they’re powerful growth engines – helping you own your customer relationships, gather valuable data, and boost customer lifetime value.

Over-reliance on aggregators
It’s tempting to rely on apps like UberEats or Mr D for convenience. But high commissions eat into your margins, while customer data and loyalty shift into someone else’s hands.

Data, digital maturity, and operational gaps
Without visibility into customer insights, it’s difficult to build Smart Campaigns, upsell effectively, or strengthen loyalty. Add to this a fragmented tech stack – juggling multiple tools for POS, delivery, and marketing – and operations become more complex and less efficient.

Retention, marketing and costs
Too often, the focus is on finding new customers rather than nurturing existing ones. At the same time, franchisees may feel dependent on head office for marketing support and struggle to respond quickly to local opportunities. Rising labour costs add even more pressure.

Looking to the future
Day-to-day demands can leave little time for future-proofing. But with the customer landscape changing rapidly, standing still is no longer an option.

How YUMBI helps


This is where YUMBI makes all the difference. From StoreFront’s direct digital ordering, to Engage’s Smart Campaigns, to Switchboard’s phone-in integration, YUMBI gives you the tools to simplify operations, grow customer loyalty, and take control of your margins and data. In short, we help you turn today’s challenges into tomorrow’s growth opportunities – giving you the confidence to thrive in a fast-changing market.