In this article we’ll be exploring…

  • The unique benefits of SMS, push, and email messages
  • How to test and measure customer engagement across channels
  • Tips for creating a balanced communication mix

Before purchasing a car, you don’t pay for it, jump in and drive off, right? You take it for a spin first. Test it. See if it meets your expectations. You want to know exactly how it handles and, as we all know, not every car is every driver’s cup of tea. When it comes to connecting with your customers, it’s pretty much the same scenario. One size definitely doesn’t fit all. For example,  some people respond instantly to an SMS, others prefer a quick push notification, and many enjoy opening an email with tasty news and special deals. With YUMBI Engage, you can easily test which channels work best for your audience – helping you send the right message, to the right people, at the right time.

Find the sweet spot between reach and relevance
SMS is powerful when you need instant action – like a flash sale or delivery update. It grabs attention and drives quick responses. Push notifications, meanwhile, work wonders for app users, offering bite-sized messages that keep your QSR top of mind. Emails, on the other hand, give you space to tell a fuller story – ideal for loyalty campaigns, menu launches, or monthly updates. Think about it – different cars do different things on different terrains.

Test-drive your messaging with YUMBI Engage
The beauty of YUMBI Engage lies in its ability to track engagement across all these channels. You can see which messages get opened, clicked or acted on – and use those insights to refine your future campaigns. Start small by testing different message types and times, then adjust based on what your customers respond to most.

Create a winning mix for your brand
There’s no one-size-fits-all formula, every QSRs audience is different, some widely so, some marginally so. The key is consistency, creativity, and keeping your customer at the heart of every message. By testing your messaging mix regularly, you’ll uncover what really drives engagement and builds loyalty.

With YUMBI Engage, you don’t have to guess – you can measure, learn and grow your brand’s voice with confidence. Now, take it for a test-drive and get your QSR on the road to profit success!