In this article we’ll focus on why personalisation drives QSR loyalty. Read about…

  • Why personalisation actually matters.
  • Why you should learn your customers’ names, habits, preferences, and patterns.
  • How YUMBI Engage and SMART Campaigns can help your personalisation efforts.

Back in the 80s, 90s and even early-to-mid 2000s, loyalty was built on generic vouchers or one-size-fits-all SMS campaigns. Time moves on. Quickly. Today, customers want relevance. They expect you to know what they like, when they like it, and how they prefer to order. And if you don’t deliver? Someone else will. As the old adage goes: ‘you snooze, you lose.’

Why personalisation matters

Today’s customers are bombarded with food options and third-party platforms. Standing out means understanding your customers — not just their names, but their habits, preferences, and patterns.

The numbers say it all:

Mobile app users have 45% higher customer lifetime value.
Personalised campaigns convert more often and more meaningfully.
7 in 10 restaurant operators admit they’re not using customer data effectively.

That’s where YUMBI comes in.

From first order to loyal fan

By using YUMBI Engage and SMART Campaigns, your QSR can automate personalisation across the customer journey:

1. Welcome campaigns
Make every first-time order feel special.
Example: ‘Hi Sam! Thanks for ordering. Here’s R25-00 off your next meal.’

2. Behaviour-based segmentation
Group customers by what they order, how often, and which channels they use. Example: Hey your last double-cheese burger was 14 days ago. Ready for a flame-grilled comeback?’

3. Occasion-based rewards
Set up automated birthday vouchers. Example: ‘Happy birthday, Zanele! Here’s R50 as our birthday treat for you!’

Get started today!

Turn on SMART Welcome Journeys
Segment using YUMBI Insights
Automate loyalty and reactivation campaigns
Track and optimise with campaign analytics

Loyalty isn’t about points. It’s about personal connection. And with YUMBI, you can deliver the kind of smart, seamless, and emotionally relevant experiences that keep customers coming back. Once, twice, three times a week and more.