Black Friday is fast, frantic and full of opportunity. But with so many shoppers chasing deals, how do you make sure your QSR stands out amongst the throngs of busy customers? The answer of course, is that you need to speak to them. You need to engage with them. And you can do so effectively through real-time messaging. SMS and push notifications cut through the noise, reaching people exactly when and where they’re ready to order.
Why real-time messaging matters on Black Friday
At this time of year, your customers are constantly on the move – juggling bags, scrolling their phones and searching for their next bargain. Traditional advertising can easily get lost in the noise. But a direct message to their phone? That grabs attention.
SMS and push notifications lets you share timely, relevant offers that drive orders and foot traffic. With over 90% of texts read within minutes, SMS is perfect for time-sensitive promotions.
Push notifications: engaging loyal app users
Push notifications take personalisation further. You can send location-based offers, time-limited deals, or loyalty rewards – all within your app. When a customer is nearby, send them a quick message to encourage an order.
Driving in-store and online orders
For QSRs near busy shopping centres, SMS and push notifications can boost foot traffic with flash deals or geo-targeted promos. For customers shopping from home, promote exclusive delivery discounts or late-night specials – perfect for those browsing online.
Beyond Black Friday
By reaching out and really speaking to your customers, you begin to build lasting relationships. By collecting SMS and app opt-ins, you’ll also have a direct line to re-market through the festive season and beyond.