In this article we’ll be discussing:

  • How to reach mobile-first customers during the Black Friday rush.
  • Why app-only deals boost loyalty beyond the shopping weekend.
  • Smart ways to use push notifications and digital ordering for instant action.
  • How to use customer data to improve future promotions.

Black Friday is fast approaching once again and it’s your golden opportunity to reach customers who want real value for money! Your customers will spend the days leading up to Black Friday glued to their phones as they hunt for outstanding deals, and your QSR can capture their attention by meeting customers right where they are – online and on the go.

Meeting customers where they are
On Black Friday, convenience is everything. With people out shopping or browsing online, mobile-first promotions are the most effective way to grab attention. By sharing Black Friday meal deals directly through your app or online ordering platform, you make it easy for customers to order.

Exclusive app-only deals
Offering limited-time, app-only specials gives customers a reason to download your app. Think Buy One, Get One Free combos or early access to new menu items. These small incentives create excitement on the day – and loyalty long after it.

Leverage push notifications and SMS
Black Friday is a noisy time of year as everyone from retailers to hotels and every business in between are vying for a piece of the pie. So remember, timing is everything. Send short, catchy messages that create urgency and link straight to ordering pages. For example: “Need a shopping break? Grab a Black Friday combo for only R89 today!” It’s fast, relevant, and actionable.

Streamline the ordering experience
Nobody likes a queue! Digital-first ordering means customers can pre-order, pay online, and collect kerbside or to-go – saving time and frustration while reinforcing your brand as quick, easy, and reliable.

Beyond Black Friday
Every order placed online adds to data you can use to increase profits. Learn which promotions worked, when people ordered, and what they loved most. Use those insights to refine future campaigns and build customer relationships that last beyond one shopping day.

With YUMBI, it’s simple to launch, track, and grow your digital-first promotions – turning Black Friday into your brand’s busiest, smartest day of the year.