In today’s digital environment, customers expect restaurants and restaurant brands to not only have an online presence but to also offer a tailored and seamless digital-ordering experience that matches the ecommerce experiences they’ve become accustomed to.

Fortunately, the technology that makes this possible is now ubiquitous; with even individual mom-and-pop restaurants enjoying access to their own branded websites, apps and the benefits associated with these.

By deploying an online ordering platform, you can provide your patrons with the tailored solution they demand while benefitting from invaluable customer data that will help you further personalise their experience.

Being data-centric allows you to unlock an enormous competitive advantage that ensures you manage your business better while further improving relationships with your brand franchisees and customers. Ultimately, it all comes down to using data effectively to make smarter decisions, drive brand performance and increase customer engagement.

For example, by analysing a customer’s purchase history; you can recommend new products, offer them unique promotions or nudge them to visit a nearby store location. Taking action in these ways will communicate that you are truly listening and understand them, which will lead to greater brand loyalty—whether that’s in the metaverse or their inbox. At the end of the day, customers want easily accessible and customisable solutions; so that means that you need to meet them where they want to be met.

With the YUMBI platform, you can do precisely that with innovative technology that processes online orders while empowering you with incredible insights into who your customers are, what meals they like to eat, and how best to proactively engage with them. To learn more about YUMBI and take charge of your customers’ food-ordering experience, speak to us today.