In this article we’ll be focusing on BeHeard and more specifically…
- How customer feedback reveals hidden menu opportunities
- Spotting product trends in comments and reviews
- Using YUMBI BeHeard to guide data-driven menu decisions
Your customers are talking to you, often daily. The question is, are you listening to them and reacting to what they’re saying? Every comment, every rating, and every review is either positive or in some cases negative feedback that can help you improve your QSR levels of service and offerings, especially when it comes to your menu. This helps you keep things fresh, relevant, and highly inviting to customers.
Listen, learn, and innovate
Awesome suggestions and great menu ideas often come directly from your customers. Whether they’re raving about a spicy sauce, requesting more vegetarian options, or suggesting a new combo deal, your customers are constantly providing you with insights into what they really want.

Spot the patterns and trends
When you look closely, you’ll start to see patterns in customer comments. Maybe multiple customers mention wanting a seasonal special, or perhaps a side dish keeps getting praise. These repeated mentions are signals – opportunities to refine your current menu or bring back limited-time favourites permanently.
Create a menu customers feel part of
People love being heard. When you act on feedback, customers notice. Introducing a ‘fan-favourite’ dish or a ‘back by popular demand’ special shows that you value their opinions. It builds loyalty and keeps them excited to come back and see what’s new.

Turn insights into action
With YUMBI BeHeard, you can easily track common themes in customer comments and make informed, timely decisions. By listening strategically, your QSR stays agile, customer-focused, and ready to serve up what customers are craving next.So, the next time feedback rolls in, don’t just read it – use it. And turn your menu into a delicious offering that will have your customers cheering for more.