In this article we’ll focus on…

  • Why customer insights matter
  • How the Customer Order Report works
  • The link to the Customer Profile Report
  • Turning data into loyalty

Hands up if you think the biggest advantage your QSR has is your menu offering! If you put your hand up, you would in fact be incorrect. Although it is indeed important, it’s actually the ability to truly know your customer that will create your advantage! That’s simply because every order, every click, every repeat visit tells a story. The question is: are you listening?

That’s where YUMBI’s Customer Order Report comes in. More than just a log of transactions, it gives you a clear picture of who your customers are, how often they order, and what they love most. It’s the starting point for turning raw data into meaningful insights.

By looking at overall numbers like order volumes, average basket size, and customer spend, you begin to see patterns. These patterns really matter in helping you deliver the best possible offering to your customers. For example, you might find that weekday lunch orders are rising, or that voucher use is driving higher basket spend. Insights like these help you make better decisions, from adjusting store hours to shaping your next promotion.

And here’s where it gets even more powerful – the Customer Order Report leads directly into the Customer Profile Report. This is your chance to zoom in on individual customers and see their full journey. You can identify their favourite items, the times they usually order, and even their response to past campaigns. Suddenly, you’re not just looking at numbers – you’re building real customer profiles.

This benefits you immensely because personalised engagement always has a positive effect by driving loyalty. When you know that a customer always orders dinner on Fridays, you can send them a timely offer that’s tailor-made to their tastes and preferences. When you understand which campaigns spark action, you can offer what works.

With YUMBI’s reporting tools, you’re no longer guessing – you’re creating smarter strategies, boosting retention, and building stronger customer relationships. After all, customers don’t just want good food – they want to feel recognised and appreciated. Knowing them is the first step to keeping them. Need more info? Take a look here: What is the Customer Profile Report?