In this article you’ll learn about:

  • Why January is the best time to re-engage festive buyers
  • How “bounce back” campaigns boost loyalty and repeat orders
  • How to use YUMBI Engage’s SMART Retargeting to automate your success

The festive season is the busiest time of year for most QSRs – full of new faces, once-a-year customers from afar, and loyal regulars treating themselves. But when January rolls around, things often quieten down. That’s exactly when your next big opportunity appears. With the right strategy, you can turn those once-off December buyers into repeat, loyal customers – and that’s where “bounce back” campaigns come in.

Turn festive traffic into lasting loyalty

Many festive shoppers are first-time customers, drawn in by the holiday vibes. But without a follow-up strategy, they may never return, especially your local customers. The key to unlocking long-term value lies in re-engaging them quickly – ideally within two weeks of their last order. Once a customer places that second or third order, their likelihood of becoming loyal to your QSR increases dramatically.

Retarget with a purpose

Using YUMBI Engage’s SMART Retargeting, you can set up automated campaigns to reach every customer who ordered in December. Send them a friendly “thank you” and a reason to return – an exclusive offer, a personalised discount, or even just a reminder of their favourite meal.

It’s simple, genuine, and effective. By rewarding their past purchase/s, you make customers feel valued while encouraging that all-important repeat order.

Build momentum for the year ahead

Bounce back campaigns aren’t just about filling January’s sales gap – they build habits. Each time a customer returns, they become more familiar with your brand, more likely to join your loyalty programme, and more connected to your restaurant.

So, don’t let festive traffic fade away into the distant blue summer horizon! Keep the conversation going with smart, automated campaigns that transform first-time buyers into long-term regulars – powered by YUMBI Engage.