In this article we’ll highlight these 5 reasons you should be using YUMBI’s Audience Builder for smarter QSR communication campaigns…

  • Tailored customer engagement
  • Long-term customer connection
  • Maximised marketing spend
  • Strategic audience refinement
  • Enhanced customer experience

Communication campaigns

Making meaningful connections with customers in any sector is key to driving loyalty and boosting sales. Take a look at the fashion industry by way of example. Consumers identify with a brand through a deep connection with it and then often stick loyally to that brand for life. The same counts for the automotive industry, sports teams, alumni – the list goes on. The QSR industry is no different. Engagement is everything. Thanks to YUMBI’s Audience Builder, you now have the power to create highly effective SMS and push notification campaigns. Here are five reasons you should be using this tool for greater customer connections…

1. Tailored customer engagement: Audience Builder lets you segment customers into specific groups based on buying behaviour, visit frequency, and promotional preferences.

2. Long-term customer connection: Maintaining customer relationships over time is crucial. Audience Builder allows you to engage customers continuously for 12 months and beyond, ensuring your QSR stays top of mind, whether with regular visitors or occasional treat-seekers.

3. Maximised marketing spend: No more wasting budget on generic campaigns. By targeting precise customer groups, Audience Builder helps you focus your marketing spend where it matters most – crafting campaigns that truly convert.

4. Strategic audience refinement: Markets and customer behaviours change, and Audience Builder adapts with you. It offers the flexibility to refine your targeting over time, so your messages stay relevant and effective no matter what shifts come your way.

5. Enhanced customer experience: Relevance is everything. By ensuring each message is timely and meaningful, Audience Builder improves the customer experience, fostering satisfaction and loyalty that keeps them coming back.