In this article we’ll focus on why the QSR midday dip is a goldmine waiting to be mined. We’ll discuss…
- How to get your sales ticking over in those quiet moments.
- Strategies to take advantage of quiet times.
- Using YUMBI Engage and YUMBI Insights effectively.
- How to use trigger-based retargeting.
What’s happening between 2pm and 5pm in your store? Probably not enough. The lunch rush has passed, dinner is still a way off, and your tills are ticking over slowly – or not at all. But what if this ‘dead zone’ was actually a great opportunity for you to up your sales?
Many QSRs accept the midday slump as inevitable. But what if you use this time to connect with customers? With tools like YUMBI Engage and YUMBI Insights, you can turn quiet hours into revenue drivers.
Here’s how to take advantage of quiet times:
- Mid-afternoon (2pm – 5pm): Offer snack deals, second lunch specials, or discounted drinks.
- Late-night (8pm – 10pm): Target shift workers or students looking for a quick bite or a late night dinner.
Use the power of YUMBI Insights, to identify snack-buyers, dessert-lovers, dinner-seekers and regular drink purchasers. Then, use YUMBI Engage to run segmented campaigns like:
‘Need a 3pm pick-me-up? Enjoy 20% off all sides & drinks for the next hour.
Or try trigger-based retargeting:
If someone usually orders at noon but didn’t today, prompt them at 2:30pm with:
‘We’re preparing your usual favourite meal. Ready when you are?’
Even better, run app-only ‘quiet hour’ flash deals to reward loyalty and boost mobile engagement:
‘Buy 2 drinks, get 1 free for the next 30 minutes only!’
To start increasing your sales, here are your next steps…
- Check your Insights dashboard for customer trends
- Set up a midday-only campaign
- Test and tweak your offers
It’s time to turn your quiet times into busy times! Don’t waste a moment – take action now for golden results!