In this article we’ll focus on why QSR rewards need a makeover in 2025. We’ll discuss…

  • Personalised customer rewards, real-time deals, and mobile-first experiences
  • How to run smarter promotions
  • Staying ahead in the digital world
  • Rethinking your loyalty strategy

Remember punch cards and sticker books as a form of customer loyalty and reward? In 2025, those loyalty tools are about as old as video machines and CD players! Today’s QSR customer wants more engagement than simply a free coffee after ten visits. They expect personalised rewards, real-time deals, and mobile-first experiences that make them feel valued and understood. That’s why the top-performing QSR brands aren’t running more promotions but rather, smarter ones. The loyalty game has changed, and digital innovation is at the heart of it.

Here’s how you can stay ahead in the digital world!

1. Personalisation through data

With YUMBI Insights, you can segment customers by menu favourites, frequency, or preferred channels. Then use Engage to send tailored rewards, like a ‘Burger & Beverage Deal’ to regular burger purchasing customers.

2. Gamify the journey

Make loyalty fun! Try streak-based rewards:

‘Order 4 times this month to unlock a free meal.’

3. Go app-first

Your app isn’t just for ordering – it’s your loyalty hub. Use YUMBI Engage to send push-based flash deals or app-only vouchers that drive repeat orders and downloads.

4. Prevent churn before it happens

Spot drop-offs early. Use automation to send ‘We miss you, come back soon!’ vouchers or reorder reminders when behaviour changes.

5. Create loyalty tiers that motivate

With YUMBI Insights, structure your rewards into tiers (e.g. Bronze, Silver, and Gold). Give top users VIP deals and early access to keep them engaged.

Loyalty isn’t just an afterthought anymore but rather a smart, dynamic experience that engages and enthralls customers. Start with an audit of your current loyalty amongst customers, then activate a campaign to woo back your customers. And remember – customers want experiences – they’re living in a world where relevant rewards count! Now go get them and retain them by offering them loyalty rewards and deals they simply can’t resist!