In this article we’ll focus on why marketing and engagement matter for your QSR. We’ll focus on…

  • Personalising the customer experience with data
  • Launching and optimising a loyalty programme
  • Investing in mobile-first marketing
  • Leveraging social media to build community

Marketing and customer engagement are more than just sales tactics, they’re essential for building lasting customer relationships and brand loyalty. With so many options available, customers are drawn to brands that offer a seamless, personalised experience.

Franchisees often face unique marketing challenges, such as balancing national brand guidelines with local customer needs, operating with limited budgets, competing with third-party delivery platforms, and dealing with fragmented customer data. However, smart, localised strategies can help your QSR stand out and drive long-term success. Here’s how…

1. Personalise the customer experience with data

Customers expect personalised service, and QSRs have the data to deliver it. Tailored recommendations and targeted offers based on customer behaviour encourage repeat visits and higher spending.

How to implement data-driven personalisation:
Segment customers by frequency, average spend, and order history.
Send targeted promotions, such as discounts on favourite items.
Customise in-app messages and emails with first names and relevant offers.

2. Launch and optimise a loyalty programme

Loyalty members order online 38.4% of the time and visit 40% more frequently than non-members. A well-designed programme can significantly boost repeat business.

Best practices for QSR loyalty programmes:
Offer multiple sign-up options (app, website, in-store).
Reward visit frequency, not just spending.
Provide exclusive perks, such as early access to new menu items.

3. Invest in mobile-first marketing

Mobile apps account for 34% of all digital QSR orders. A seamless mobile experience increases engagement and convenience.

Mobile marketing tactics:
Use push notifications to remind customers of deals.
Offer exclusive in-app promotions.
Ensure a simple and efficient mobile payment process.

4. Leverage social media to build community

Social media is a powerful, cost-effective tool for engaging with customers and boosting word-of-mouth marketing.

Effective social media strategies:
Launch limited-time challenges to encourage engagement.
Respond quickly to customer feedback.

5. Partner with local businesses to cross-promote

Collaborating with nearby businesses helps expand your reach and create additional value.

Cross-promotion ideas:
Offer joint discounts with gyms, schools, or community centres.
Sponsor local events or sports teams.
Run co-branded marketing campaigns with local brands.

Marketing and engagement are essential for the overall success of your QSR. By leveraging data, loyalty programmes, mobile marketing, social media, and local partnerships, you can build stronger customer relationships, increase retention, and boost profitability like ever before!