In this article we’ll focus on Why 60% of online carts are abandoned and how to win them back. Learn about…
- Turning cart abandonment into a marketing opportunity
- Using YUMBI Engage and SMART Cart Abandonment campaigns effectively
- A highly effective 3-point customer win-back plan
You’ve done the hard yards and you’re more than happy that you’ve attracted customers to your online menu. They’ve browsed, added items to their cart and then suddenly, they vanish. No order. No payment. Your customer has gone! Disappeared into the ether!
You’re not alone! This is unfortunately a fairly common occurrence in the QSR industry. In fact, nearly 63% of carts are abandoned before checkout is complete, according to the 2024 Paytronix Online Ordering Report. That’s a big chunk of revenue lost, but more than that, it’s a big chunk of opportunity lost too.
Here’s how a typical funnel looks:
100% – Menu viewed
60.8% – Items added to cart
56.0% – Checkout viewed
37.2% – Order completed
That’s a sharp drop-off — right when your customers are most ready to order.
What YUMBI Engage and SMART Cart Abandonment campaigns offer you:
- Detect when a customer leaves during checkout.
- Automatically send a time-sensitive push or SMS (for example: ‘Still thinking about that Burger Combo? Enjoy 15% off – today only!’)
- Encourage them to return and complete the order.
You can even segment by cart size or product type to personalise offers and maximise impact.
Here’s your 3-step win-back plan:
- Turn on SMART Cart Recovery in YUMBI Engage.
- A/B test your offers — compare free delivery vs discounts.
- Optimise your checkout flow — reduce friction and clicks to pay
You’ve already won customer attention — now close the deal with better engagement. With YUMBI, every cart is a second chance to build loyalty and boost sales. Over to you!