In this article you’ll learn about:

  • Why your CRM is your biggest festive asset
  • How YUMBI Engage helps you turn once-off orders into loyal fans
  • Simple, smart ways to personalise festive marketing and boost sales

The festive season is fast approaching, and for your QSR, that means one thing – busy days, bigger orders, and plenty of new and returning customers. But while everyone’s focused on the tills ringing, there’s one end-of-year hero working quietly in the background: your CRM.

Your customer data is your secret weapon

During the holidays, customers are spoilt for choice. They’re seeing ads, offers, and festive deals coming at them left, right and centre! What’s going to make your QSR stand out isn’t louder marketing – it’s smarter marketing. That’s where your CRM steps in.

Your CRM holds valuable data about your customers’ behaviour, preferences, and order patterns. With YUMBI Engage, that data becomes your festive helper – assisting you in sending messages that feel personal, not promotional.

According to the Paytronix Online Ordering Report 2024, loyalty members are 40% more likely to return, and personalised upsell offers significantly increase average order value. Yet many QSR owners aren’t sure if they’re using their customer data effectively. That’s a missed opportunity – especially when every extra order counts.

Turn festive traffic into lasting loyalty

With YUMBI Engage’s SMART Campaigns, your CRM can drive action. Retarget customers who haven’t ordered in a while, welcome new ones with a festive gift, or recover abandoned carts with a friendly reminder.

You can even reward loyal customers who are one order away from their third visit or send automated birthday and holiday offers that make them feel valued. These small touches build big loyalty – the kind that keeps customers coming back long after the tinsel’s packed away.

So, while everyone else is chasing sales this December, let your CRM come to the party and wrap your QSR with genuine offers that are designed to thrill and excite your customers. With YUMBI Engage, your festive marketing becomes smarter, faster, and more personal – turning seasonal shoppers into year-round regulars.