In this article we’ll focus on…

  • The cost of lost data
  • Why disputes need proof
  • How blind spots hurt strategy
  • Turning phone calls into insights
  • Making every order count
  • Unlocking loyalty from call-in customers

If your phone-in orders are coming in thick and fast, that’s great news! But what if those orders aren’t being tracked and, in the process, you’re losing valuable insights hidden in those orders? Let’s take a closer look at why untracked phone orders could be costing your business extra profits on your bottom line.

Lost data means lost opportunity
When phone orders bypass your digital ecosystem, they take customer insights with them along for the ride. As such, you have absolutely no idea who’s calling, what they like (or importantly, don’t like), or how to re-market to them later. That means you could be losing endless opportunities to build loyalty and repeat sales.

Disputes without proof
We’ve all had it happen: a customer calls to complain about a missing side, an incorrect order or a late delivery. Without a digital audit trail, these disputes become “he said, she said” and no one ends up winning. A lack of any proper evidence means you:

  • Risk brand damage via negative reviews.
  • Spend time and energy trying to resolve issues manually.
  • Often lose your valued customer for good.

Reporting blind spots
If up to 40-50% of your orders are phone-in (which they probably are), and they’re not being tracked, your reporting is incomplete. This means revenue figures are skewed, campaign results are unclear, and decision-making becomes a far more complex process for you.

Switchboard to the rescue
Switchboard transforms traditional phone-in orders into fully tracked digital transactions – giving you visibility, accountability, and actionability. With Switchboard, every call and order is logged, customer profiles are captured, and trends are visible in real time via YUMBI Insights. Most importantly, you can re-market to these customers, integrate them into loyalty programmes, and keep them coming back.

By switching to Switchboard, you’re working smarter, not harder while protecting margins, strengthening customer relationships, and future-proofing your business. Now, is that your phone ringing?