In this article you’ll learn about:
- Why stopping at Black Friday leaves money on the table
- How to run Cyber Monday deals that drive digital orders
- Holiday ideas to keep customers buying through December
- Ways to use loyalty data for personalised follow-ups after the holidays
Black Friday may be big and highly popular, but it’s only the beginning of what is generally a month-long, sometimes longer, spending spree! Smart QSRs know that the momentum doesn’t have to stop after one day. By extending promotions into Cyber Monday, the December holidays and even into the New Year, your QSR can turn a single sales spike into weeks of steady growth and new customer habits.
Cyber Monday
When customers switch to online shopping for Cyber Monday, meet them there. Offer app-only discounts, free delivery or exclusive online bundles. Try incentives like: ‘Buy a R250 gift card online and get a R50 bonus voucher.’ These kinds of offers drive digital orders and create future visits.
Holiday-themed promotions
December is perfect for limited-time seasonal items and countdown offers. Launch a new milkshake, run a week-long daily deal or promote family bundles for get-togethers. Keep offers simple, festive and easy to order.
New Year and beyond
Keep going into the New Year with messaging that excites – healthy bundles for resolutions, discounts for holiday buyers, and gift card redemption campaigns. This keeps revenue rolling while turning one-off buyers into regulars.
Extending promotions beyond Black Friday is low effort and high reward – with the right offers, timing and follow-up you’ll turn a busy day into lasting growth.