In this article we’ll focus on reaching your QSR customers through push notifications this Easter. We’ll look at…
- Personalising and localising your messaging
- Delivering your messages on time
- Creating engaging messaging
- Encouraging customers to order quickly
Easter is a time for family, fun, and, of course, great food! For quick-service restaurants, it’s an opportunity to connect with customers through well-timed push notifications. Whether it’s a special Easter meal deal, limited-time treats, or just a friendly reminder, push notifications can drive engagement and boost sales.
Personalise and localise
Easter brings families and friends together, often around plenty of food and sweet treats. When crafting your messages, consider local traditions. Do your customers enjoy hot cross buns, roast meals, loads of finger snacks? Try to select and offer menu items that complement these favourites. Also, don’t forget those who are on the move! Whether it’s road trippers, beachgoers, or families enjoying a day out, quick and easy meal options are often the most popular choices
Be right on time
Timing your notifications right can make all the difference. A well-placed morning push notification can catch customers while they’re planning their meals. A follow-up message later in the day, especially if you have limited-time Easter specials, can drive last-minute orders.
Keep it simple and pun
Your message should be clear, enticing, and to the point. Use fun Easter-themed language to grab attention. For example:
‘Hop to it! Our Easter feast is waiting for you – order now!’
‘Crack open some Easter joy with our limited-time specials!’
Encourage urgency and action
A gentle reminder that a special offer is ending soon can encourage customers to place their orders before it’s too late. A push notification like ‘Last chance! Our Easter treats disappear at midnight!’ can drive immediate action.
By using push notifications creatively, you can connect with customers, increase orders, and make Easter a little tastier for everyone.